Squarewell builds and runs your website for you, so you can stay on the job. We're building it for home service business owners because we've lived the struggle firsthand.
No website builder to learn. Answer a few questions from your phone, and we handle the research, the writing, and the launch.
We study how people in your area search for your trade, then build a page for every service you offer and every town you serve.
Your number stays at the top, pages load fast on any phone, and the quote form is short enough that people actually finish it.
Every Squarewell site includes all seven from day one.
It started with my dad.
My dad is a general contractor in New Jersey, and I watched him build his business from the ground up.
He was great at the trade. Everything around it was harder. He spent real money on websites that never brought in calls, and he stayed up late trying to learn SEO after long days on the job. Every dollar that didn't pay off hurt.
His story isn't unusual. Most owner‑operators are too busy doing the work to market it. That's the problem Squarewell exists to solve.
About me
I'm a West Point graduate with a degree in economics and a minor in cybersecurity.
I have extensive experience building AI agent systems: teams of specialized AI agents that coordinate to handle complex work at scale. I've also published research and have a patent pending.
Squarewell puts that experience to work for contractors. A coordinated team of agents studies your local market, writes your pages, and builds your site, so you can stay focused on the jobs that pay the bills.
Peter Toth, founder
Join the list to hear first, and follow along as I build it: @squarewell.io